Yves Saint Laurent Magnificence Faucets Troye Sivan As US Ambassador

The world-renowned magnificence firm at present introduced singer-songwriter-actor-director Troye Sivan as the brand new US ambassador to YSL Magnificence.

Sivan, who has been on the forefront of the world charts along with his album Blue Neighborhood and Bloom, has entered the following chapter of the enduring collection that embodies the enduring values ​​of braveness, neighborhood, and solidarity.

“We’re delighted that Troye has joined the YSL Magnificence household,” mentioned YSL Magnificence Basic Supervisor Laetitia Raoust. YSL Magnificence has lengthy been attracting the eye of the world of music and expertise, with a concentrate on cultural printing. Encouraging younger folks and people in Sivan encourages younger folks and people. We’re persevering with this course of. “

YSL Magnificence is understood for its place within the forefront of tradition, arsenal of modern merchandise, with each assortment of alternatives for customers to specific their character, character, youth and absolute freedom. In a transfer that celebrates YSL Magnificence’s recognition by rejecting conventional boundaries and choices, Sivan has joined the fray to do exactly that, in response to the corporate.

“I’ve been a fan of YSL Magnificence for a few years and I take pleasure in becoming a member of such a model that evokes and evokes boundaries, neighborhood and nature,” Sivan mentioned. “YSL Magnificence merchandise are made for individuals who personal, or wish to personal, their distinctive personalities and I take pleasure in being on this article.”

As a part of his work as US Ambassador to YSL Magnificence, Sivan might be featured in a collection of campaigns for use on the YSL Magnificence digital platform, editor and within the US media marketing campaign ( digital and exterior advertising and marketing), supported by YSL Make-up. file, together with a model new product – NU Lip & Cheek Balmy Tint. The primary soft-touch tint to feed and improve the lips and cheeks for a similar however the Gen Z-shaped surroundings fell into selfishness and journey.

As she welcomes the brand new US ambassador to YSL Magnificence on this proud month, she hopes to encourage her neighborhood to specific and specific their happiness with them, louder than ever – in order that it by no means is smart. , rebelling, or denying them. Sivan’s appointment is acceptable for a bunch of US ambassadors who have a good time the event, akin to Barbie Ferreira and Indya Moore.

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