Magnificence’s work, a world chief in hairdressing, pores and skin and physique care merchandise, has named Marianna Trofimova as the corporate’s chief advertising officer.
In her position, Trofimova might be chargeable for strengthening the model, constructing its infrastructure and go-to market and increasing the world. She’s going to work shoulder to shoulder with the newly appointed C-Suite leaders to assist set the stage for additional growth. These embody CEO Alexandra Papazian and Chief Working Officer Matthew Eberhart, who’s chargeable for the corporate’s DTC enterprise improvement, together with Chief Govt Officer Boyung Lee, who’s chargeable for designing and delivering the imaginative and prescient for the model .
“After Magnificence’s Imaginative and prescient Enchancment Actions, they’ve a powerful world message about individuality that the model can’t ship like everybody else,” Trofimova mentioned. “I look ahead to constructing on the success of the model to strengthen its model integrity and put together for the following chapter of growth.”
Trofimova brings greater than 20 years of expertise in magnificence, design, design and administration expertise to conventional magnificence design. She most lately labored at L’Oreal as senior vice chairman of worldwide advertising and communications for Biolage and Garnier in the US.