CVS Pharmacy Pilots New Pores and skin Care Heart System

CVS Pharmacy is testing a brand new skincare system, launching at three CVS places, showcasing its full vary of “shop-in-shop” providers to convey improved entry to new pores and skin well being merchandise.

Constructing on the success of CVS Pharmacy’s BeautyIRL’s experimental retailer system, the Pores and skin Care Heart is enhanced to assist consumers deal with every particular person’s pores and skin wants with the instruments, data and merchandise beforehand accessible solely in a good magnificence retailer – with improved medical skincare merchandise.

“With the success of our BeautyIRL retailer system, we’re striving to offer new health-focused, revolutionary skincare options with our Pores and skin Care Heart, enhancing the shop’s experience designed to assist shoppers commerce to avoid skincare options, ”Andrea mentioned. Harrison, VP of Advertising, Magnificence & Self-Care at CVS.

Highlights of the brand new system embody:

  • Outstanding merchandise like Wander Magnificence, Blume, and Magnificence Alliance – all new to CVS.
  • The dermatologist has tried and advisable main markets akin to Cerave, La Roche-Posay and Vichy.
  • Pores and skin scanning instruments on the web site to assist consumers assess their particular wants – and discover distinctive skincare options – by leveraging superior LED know-how from SkinScope and ModiFace’s Derm Pores and skin analyzer.
  • Guided by CVS Magnificence Consultants – together with licensed professionals – all skilled by L’Oreal specialists on analysis.
  • New navigation, together with the “tales” icon
  • Experimental exams within the grocery retailer and customized product choices
  • Buy of apparatus by cell POS

Patricia Santos, founding father of Volition Magnificence mentioned, “We’re delighted to have been chosen as one of many pioneers at CVS’s new skincare middle.” COVID virus, is the consumers who need to purchase lovely locations in locations which might be appropriate for the supplier the place they’ve already purchased. The CVS Pores and skin Care Heart provides a robust Love mixture with a dermatologist check and advisable merchandise by donors to strengthen our medical work ethic. “

Examination of the Pores and skin by a Pores and skin Care Specialist

As a part of its ongoing work to ship personalised well being and security options and options to its clients, CVS Pharmacy has additionally launched a pilot program with its devoted digital know-how firm, Revieve, to offer skincare and experimental expertise. .

This pilot will launch it in all 600 CVS Magnificence Service Shops, showcasing the most effective of the most effective Advertising consultants whose data and expertise goes past what is occurring in particular person care, enhancing the connection between lovely, wholesome and wholesome. Digital expertise will exchange the present bodily testing program as one of many many assets that CVS gives its customers with to make knowledgeable, worthwhile purchases.

The Pores and skin Care Heart program is now within the number of CVS Pharmacy places in New York, NY; Woodland Hills, CA and Walnut Creek, CA.

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